Sam Brocato, believes that knowledge is the key to everyday beauty. "Hair truly can be emblematic of who we are - it is a representation of our personality and our life", says Sam. "When a stylist can bring this out, it creates an instant connection with the client." Brocato is instilled with Sam's knowledge about the needs of hairstylists and clients alike, and passion for creative design and product performance. All combined, affording the consumer every opportunity to look just as great as they did when they were in the stylist's chair. Along with his wife and two young sons, Sam recently moved to New York, where he continues his commitment to the business of beauty.
L’Oreal is one of the largest franchises in the beauty industry. Their great passion for beauty is what has allowed them to create all of their high quality, useful products.